Grocery Shopping Experience at a Physical Store

In order to better understand the current experience of grocery shopping, I conducted a self-observation activity and documented my own shopping experience. I also developed a mental model to describe the decision making process.

Here is the presentation of my observations and reflections.

Here is the mental model that I developed to illustrate the decision making process.

I also used two examples to test out the model.

Instructor's Comments

" Excellent observations and attention to all the details of the shopping experience..." 

" This presentation is very thoughtful in terms of style and organization of ideas. "

" Excellent analysis and insights. The addition of research that you found relevant to this project shows you are very committed to your project and have looked to validate your process and methodology."

"You have exceeded expectations in terms of documenting and presenting your thoughts over a series of very engaging and thought through slides."
COPYRIGHT © 2018 Jessie (Yuan) Deng